People working out together in a gym
One of my deepest core values is to always try and uplift those around me
David May Jr,
Founder of WIN HyperFocus

Our Story

Rethinking Fitness

Everyone in life wants to WIN at something. Most times though, it’s hard to motivate yourself.

Especially when things get hard, it can be super difficult to see the feasibility of your dreams. Oftentimes too, it’s our own mental obstacles that hold us back. Those negative thoughts tell us what we lack instead of the power we possess.

So we thought to ourselves… What if we started a movement of people supporting each other to reach their truest potential? As lovers of fitness and healthy living, we saw this as our avenue to becoming an unwavering, motivating presence in our society.

Many of us struggle with our fitness journey and personal body image can be a big source of anxiety and dissatisfaction.

We built our brand on the principles of encouraging our community and making our customers feel comfortable and confident in their own skin. From mind to muscle. We want to walk with you in finding what works for you. We are all unique, so how can we work together to nurture an active lifestyle that will make the greatest positive difference for each individual?

Our team strives to make products that empower our customers as they move through life’s journey.

Unlocking Greatness!

People who refuse to let their limitations define them.

 

Going through some tough times of my own, I was sitting on a plane traveling for work when the “WIN” acronym came to me.  “Work Is Never over!”

“Work Is Never over” so we keep churning!

I realized winning in life is not about winning races or excelling in some kind of physical triumph, it’s about having the fortitude to overcome any of life’s challenges. It’s tenacity. It’s looking  ‘it can’t’ in the face and saying ‘it can,  because why not’.

That’s the mindset that drives WIN HyperFocus.

WIN represents something bigger than just clothes: it is a lifestyle for people who refuse to let their limitations define them.

— David

Strong bodybuilder picking up weights
Woman doing bicycle crunches

Our Leadership

Meet the Man Behind the Vision.

David May Jr.
Founder

Born and raised in Philadelphia David lives by the idea that everyone has greatness inside them waiting to be unlocked.

David May Jr.
Founder

Born and raised in Philadelphia David lives by the idea that everyone has greatness inside them waiting to be unlocked.

Curious about what we’ve been up to?